Internal Knowledge Base

HubSpot Guides

Guides and resources to help you get up to speed with tools, processes, and company workflows.

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HubSpot Guide
Use a Subdomain When Sending Emails

This procedure explains how to send emails using the subdomain address (stankruss@mailer.expocentric.com.au) in both Mailchimp and HubSpot, and…

July 4, 2026
Expo CentricMarketing TeamSales and Research Team
HubSpot Guide
Identify and Verify Lead Source

This procedure outlines how to determine the correct lead source for each contact, how to verify attribution, and…

July 4, 2026
Expo CentricAccount ManagersMarketingProject CoordinatorsSales and Research TeamSEO
HubSpot Guide
Set Up Parent & Child Companies in HubSpot

This procedure outlines how to create parent-child company associations, apply labels, and use filters to identify hierarchical company…

July 4, 2026
Expo CentricAccount ManagersSales and Research Team
HubSpot Guide
Shared HubSpot Calling Setup

This document outlines the proposed shared calling setup using HubSpot Calling. It describes how outbound and inbound calls…

July 4, 2026
Expo CentricAccount ManagersDesignersProject Coordinators
HubSpot Guide
Business Procedure Template

This template provides a consistent structure for documenting business procedures. It ensures all SOPs follow the same format,…

July 4, 2026
Expo Centric
HubSpot Guide
Create a Company in HubSpot

This procedure explains how to manually create a company record in HubSpot, what mandatory fields must be completed,…

July 4, 2026
Expo CentricAccount ManagersSales and Research Team
HubSpot Guide
Manage Duplicate Contacts in HubSpot

This procedure explains how to identify duplicate contacts using HubSpot's duplicate management tool, how to assess whether two…

July 4, 2026
Expo CentricAccount ManagersSales and Research Team
HubSpot Guide
AI Implementation for Sales and Research

This document proposes a full AI-driven workflow to streamline lead sourcing, enrichment, outreach, and CRM updates. It integrates…

July 4, 2026
Expo CentricSales and Research Team
HubSpot Guide
Create a Contact in HubSpot

This procedure explains how to manually create contacts, import contacts in bulk, and ensure proper association with companies.…

July 4, 2026
Expo CentricAccount ManagersSales and Research Team
HubSpot Guide
Email Logging Process in HubSpot

This procedure outlines how to connect personal email accounts to HubSpot, disable inbox automation, and log emails manually…

July 4, 2026
Expo CentricAccount Managers
HubSpot Guide
Deal Creation Process

This procedure explains how to create deals from the Deals home page or directly from a contact record.…

July 4, 2026
Expo CentricAccount ManagementSales and Research Team
HubSpot Guide
Create a Task in HubSpot

This procedure outlines how to create tasks from the main navigation or directly from a contact, company, or…

July 4, 2026
Expo CentricAccount ManagersSales and Research Team