HubSpot Guide
Expo Centric
Account Managers
Marketing
Project Coordinators
Sales and Research Team
SEO
Identify and Verify Lead Source
Provide a clear, step-by-step process for tagging each lead with the correct Lead Source in HubSpot and outlining how each team should verify the attribution.
Notes
Lead source accuracy is critical for reporting, attribution, and campaign performance analysis.
Some sources rely on manual tagging, while others are automated through integrations.
Google Ads and LinkedIn Ads can auto-attribute leads when integrated with HubSpot.
UTM-tagged links populate hidden fields automatically during form submissions.
Inbound Call attribution is planned for a future implementation.
Google Ads and LinkedIn Ads setup require confirmation from Andrew.