How to Use Lifecycle Stages in HubSpot
Define lifecycle stages, explain how they are set, and describe the automations that update them based on activity and deal status.
Notes
Lifecycle stages help track where a contact or company is in the engagement journey.
HubSpot will not move a contact backward in lifecycle stage due to form submissions.
Company lifecycle stage changes automatically update associated contacts.
The lifecycle stage of a company syncs with the lifecycle stage of its associated contacts. If the company's lifecycle stage changes, automation will be triggered to update the lifecycle stage of the contact accordingly.